Threat of new entrants? Apple would be the new entrant Google, Microsoft could choose to produce cell phones, eventually. IPod 16% company revenue Favorable perception of brand Ability to capture & retain customers Launch of iTunes for music Weakness Existing “convergence device”-Palm Treo Need to create a new OS for the phone Accused of having a niche market Fault screens & batteries in early iPods Opportunity 3G phones gaining popularity Wi-Fi phones coming soon Price of storage plummeting Fast & efficient cell phone processors Threat Success of rival music stores Data networks sluggish Success of Palm Treo Wireless carriers that dictated hardware devices Highly competitiveness IT industryĥ 5-forces Analysis on Cell Phone Industry No desire from Apple to create a PDA Steve Jobs believes that cell phones will eventually carry the PDA information Americans carried cell phones, Blackberries, & MP3 players 2007 Cell providers marketing to kids & teens Boost in consumers wanting smart-phones3 Motorola losing 2% of market share 1 month after iPhone launch3 Google reveals cell phone software4Ĥ Apple SWOT Analysis Strength Weakness Opportunity Threat Strategy Canvas 6 Paths Risk Assessment Post Launch Successģ History of Industry 2002-20032 2007 Very successful iPod sales 2 Overview Industry Pre-Launch 5 Forces Analysis 4 Actions Framework
0 Comments
Leave a Reply.AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |